The Brief: Give Gardein an overhaul. Make the user experience unique and engaging while showcasing products, recipes and the Gardein story.
The Idea: Gardein (Garden + Protein) is a brand that makes plant-based foods and is found in the freezer aisle. Their products have the authentic taste and texture of premium lean meat. This site is designed to showcase the four areas of Gardein: the story, the chefs, recipes and people at home.
We created a site that lets users navigate these areas from a single page. The page and navigation adjusts to different quadrants to reveal different areas.