The Brief: Create a memorable experience for visitors to SXSW.
The Idea: With a brief handed to us a week before SXSW 2012, we decided to create an app that was both fun and allowed people to save their SXSW memories. What better way to explore the event than a scavenger hunt encouraging users to find places, people and events during SXSW?
The app presented users with a scavenger hunt list that was geo-location based - if you weren't actually where you said you were the app wouldn't allow you to take a photo. If you did find your target you were able to record it by taking a photo that automatically uploaded to the SXSW Scavenge blog.