Lee Riley

Hello

Hi, I'm Lee. I'm a hands-on Creative Director who loves building brands, growing creative talent, and solving the kinds of problems that don't have obvious answers.

My approach is simple: start with the big picture, sweat the small stuff, and never lose sight of the people on the other side of the work. Whether I'm leading a brand refresh, launching a product, or producing a campaign, I care just as much about how the work gets made as the work itself.

lee@leerileydesigns.com


Experience

  • 2024 - Current
    Creative Director | Upwork

    Leading brand and integrated creativ campaigns while championing thoughtful AI adoption, helping teams work faster, explore more, and stay focused on great ideas.

  • 2023 - 2024
    Group Creative Director | Heyday

    Driving creative forward for Heyday's Beauty & Personal Care portfolio of brands: Boka, ZitSticka, Tree of Life, Kolua Wax, Bambody, and FreshCap.

  • 2018 - 2022
    Creative Director | Opendoor

    Redesigning real estate. Led marketing creative, integrated campaigns, brand identity as the head of the Brand Studio.

  • 2016 - 2018
    Creative Director | Uber

    Leeading integrated marketing campaigns and Uber's global social creative, building high-performing teams and expanding creative operations around the globe.




Education

  • BS Advertising
    University of Colorado at Boulder

    School of Journalism. Originally a film major. Studied a lot of Spanish.

  • Post Grad Certificate
    University of Colorado at Boulder

    Post graduate certificate in Creative Technology. Everything web design to launhching a start up.