Overview

For the elderly, staying mobile and getting around can be difficult. Uber enables people to get around their city. We decided to tell this story by sending an Uber to an elderly couple‚Äďand surprise them with it being their first car to represent this feeling of freedom.


Client:Uber

Date:May 2017

Role:Associate Creative Director

Results

We launched this video on on social on Father's Day. We saw one of our highest engagement rates with this type of narrative content.

Frank and Carole
Frank's hand
Car
Frank
Old photo