For the elderly, staying mobile and getting around can be difficult. Uber enables people to get around their city. We decided to tell this story by sending an Uber to an elderly couple and surprise them with their first car. For many, a first car represents a ticket to freedom and we wanted to remind this elderly couple of this feeling of freedom of their first car.
We launched this video on social on Father's Day. We saw one of our highest engagement rates with this type of narrative content.