Sign Language

Seventy percent of Deaf or Hearing Impaired people in the U.S. are unemployed. Uber is a reliable way for them to earn money on their schedule. Unfortunately, most riders can't communicate in Sign Language so interacting is difficult.

We created an experience to teach riders simple signs in American Sign Language to better communicate with their Deaf or Hard of Hearing drivers. From everyday sayings like ‘hello’ and ‘goodbye’, to knowing how to say their name. It’s more than a ride, it’s a conversation.

Check out the project:

Role:Creative Director

Credits:Adam Starr, Paulie Dery, Conscious Minds Productions, Left Field Labs

Sign Language Awards

Sign Language

Sign Language


We launched this campaign to coincide with National Deaf Awareness month in September. We sent CRM communications to riders and drivers, posted it on paid and organic social, and engaged with influencers in the Deaf and Hearing Impaired community. The response was overwhelming positive and we were featured in various tech and ad publications.