What drives you?

Drivers are driven by different things–their families, their education, their future. At Uber, we are driven by those that drive. This campaign features real drivers and their pursuits on and off the road.

RoleCreative Director

Credits:Brittanie Williams, Conscious Minds Productions


Originally scoped for a digital media plan, the creative was so well-received internally that we ran the John Sullivan spot nationally on broadcast. We also made a fundamental shift internally from focusing on how Uber empowers people to showing what motivates them and how Uber facilitates that.

John on ice
Sean on stage
Sean standing
John training
Sean driving