Overview

There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a last minute night out for drinks, a quick and easy ride home from the airport, or to simply avoid parking at a baseball game–Uber is there. This campaign highlights these various use cases in fun, theatrical vignettes.


Client:Uber

Date:January 2016

Role:Associate Creative Director

Approach

The campaign was developed specifically for social with a mobile-first approach. We avoided any dialogue, used bright and vivid colors, and kept the stories short and sweet. The stories were shot practically using camera tricks to pull off the action. We worked with the Creative Shop at Facebook to develop the concepts and executions.

Couple backseat
Woman smiling
Woman sleeping
Couple singing
Holding phone