The beginning of 2022 marked a new chapter for Opendoor. A new brand purpose was launched that focused less on the transaction of buying and selling a house and more on the new opportunities that Opendoor enables. As part of this transition, we set out to completely refresh the brand photo library–no stock, no posing, and finding the special moments ‘in-between’.
We captured the character of home and featured real families embarking on the next chapter of life with the power of Opendoor.
Credits:Jenny Pan, Colin Gillespie, Jonathan Holt, Luke Reed, Basil Vargas, Matt Weir