Overview

With Uber you’re free to go about your day, at your own pace. From getting a few extra minutes in the morning to never having to worry about a catching the bus, Uber let's you stay on your schedule. These playful videos follow animated characters through their days.


Client:Uber

Date:August 2016

Role:Art Director

Approach

Uber had just gone through a brand refresh and had a completely new illustration style. The way this static style came to life in animation was unexplored and this was the first attempt to bring the illustrations to life via animation. We used playful colors and characters to give life to this new style.

Cat morning
Logo build
Cat reaction
Woman with phone
Woman running