Overview

With Uber you’re free to go about your day at your own pace. From getting a few extra nods of shuteye in the morning to never chasing behind a public bus–Uber is rides on your schedule. These playful videos follow animated characters through their days.


Client:Uber

Date:August 2016

Role:Art Director

Approach

Uber had just gone through a brand refresh and had a completely new illustration style. How this style came to life in animation was unexplored and this was the first attempt to bring the illustrations to life via animation. We used playful colors and characters to give life to this new style.

Cat morning
Logo build
Cat reaction
Woman with phone
Woman running