Overview

For many truck drivers, spending time with their families is difficult when they’re constantly on the road. The Uber Freight team developed a feature called Take Me Home to allow trucker drivers to book loads that route them home. This is the story of Frank, the original inspiration behind the feature.


Client:Uber

Date:August 2017

Role:Associate Creative Director

Results

We premiered this video at the Great American Trucking Show in Dallas to a packed house. The audience responded in a roar of applause. We launched the video on Uber Freight’s Facebook page and it quickly became the highest engaging post to-date.

Uber Freight
Frank's wife
Docking
Truck on road
Frank on phone